Strategic investment in local SEO starts here.
The Local SEO Campaign ROI Calculator delivers projections to maximize your marketing budget, transforming raw data into actionable insights.
It evaluates traffic potential through clicks, leads, and revenue forecasts, while time to profitability factors in competition, CPC, and keyword difficulty for accuracy. Twelve-month financial projections compare costs against revenue, clarifying your path to profitability.
Simply input campaign details—keyword metrics, conversion rates, and budget—to instantly assess viability and identify break-even timelines.
With advanced adjustments for website readiness and seasonal demand, this tool refines strategies with enterprise-grade precision.
Explore the full potential in the Documentation Page, and turn insights into revenue.
Campaign Details
Viability Results
| Metric | Value | Explanation |
|---|---|---|
| Estimated Monthly Clicks | 77 | After SERP feature adjustments |
| Estimated Leads | 10.01 | Based on your close rate |
| Monthly Revenue Potential | $2,202.20 | Leads × Avg. Job Value |
| Net Profit | $1,002.20 | Revenue - SEO Cost |
| ROI Ratio | 0.84 | Profit ÷ Investment |
| Time to Profit | 9.2 months | Accounts for competition, CPC, and KD |
12-Month Financial Projection
| Month | SEO Cost | Revenue | Profit | Cumulative | Phase |
|---|
Implementation Guide
Data Collection Methods
| Metric | How to Find | Free Tools |
|---|---|---|
| Search Volume | Google Keyword Planner (requires Google Ads account but no spending needed) | Keyword Planner |
| Avg. CPC | Same as above - look for "Avg. CPC" column | Keyword Planner |
| Keyword Difficulty | Ahrefs' Keyword Explorer (KD score 0-100) | Ahrefs, SEMrush |
| Close Rate | Track conversions from calls/forms (if unknown, use 10-15% for services) | Google Analytics, Call Tracking |
Expert Interpretation
| Result | Good Range | Action Items |
|---|---|---|
| ROI Ratio | 0.8+ (Breakeven) 1.5+ (Good) 3.0+ (Excellent) |
Below 0.8? Re-evaluate keyword selection or budget |
| Time to Profit | 6-9 months (Typical) 3-6 months (Low competition) 12+ months (Very competitive) |
Long timeline? Target easier keywords or increase budget |
| Keyword Difficulty | 0-30 (Easy) 31-70 (Medium) 71-100 (Hard) |
Above 70? Focus on long-tail variations |